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Monster Beverage plans to return to protein shakes with Monster + Protein, a canned drink scheduled to begin rolling out in 2027. The chocolate and vanilla shakes are reported to contain 30 grams of protein, 160 milligrams of caffeine, 2 grams of sugar and 6 grams of prebiotic fiber; pricing and launch details have not been reported.
Monster Beverage plans to return to protein shakes with Monster + Protein, a canned drink the company is scheduled to roll out in 2027, according to Food Dive. The product pairs 30 grams of protein with 160 milligrams of caffeine, positioning it as a protein drink with the company’s established energy-drink profile.
Food Dive reported that Monster + Protein will come in chocolate and vanilla. Each can is listed as containing 2 grams of sugar and 6 grams of prebiotic fiber, alongside 160 milligrams of caffeine. The report says that caffeine amount matches a standard can of Monster. The company has not provided pricing or more detailed information about the can size in the source material.
The shake was presented at the NACS show the week before the October 14 report, as part of Monster’s planned slate of 2027 product innovations. The company’s broader lineup plans also include new flavors for its namesake energy drink, among them passion fruit orange guava, candy apple red, tea and black raspberry. Food Dive reported that Monster is planning two espresso-forward drinks in cream and vanilla, each with 200 milligrams of caffeine.
Monster’s stated focus for its 2027 innovations is reaching consumers across occasions when they use energy drinks. Jordi Gayola, the company’s CMO of the Americas, said the plan reflects that focus. The report also cited comments from Rob Gehring, the outgoing CEO of Monster’s Americas business, about product innovation and household-panel results. Those consumer-growth remarks are company statements, not independent measurements in the report.
A Protein Shake With Monster’s Caffeine
The planned launch brings a major energy-drink company into a product space where protein and caffeine are combined. Monster’s approach differs from a conventional protein shake by including a substantial caffeine dose: the reported 160 milligrams per can may appeal to shoppers looking for both protein and stimulation, but it also makes caffeine content a key consideration for consumers.
The move also gives Monster another way to extend its product range beyond its core energy drinks. Food Dive describes the drink as competing with canned products from Beyond and C4 Energy. The development matters to retailers and competitors because Monster can draw on an established brand and distribution presence, although the source provides no forecast for sales or market share.
For consumers, the product details offer an early basis for comparison: protein, sugar, fiber and caffeine are all specified in the report. The figures do not establish how the shake compares nutritionally with competitors, since serving sizes and comparable product data are not included.
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Monster’s Earlier Protein Attempt
This is not Monster’s first entry into the category. The company launched Muscle Monster in 2014 and discontinued it in 2017, according to Food Dive. The report does not explain why the earlier product was discontinued or say whether the new drink will use the same distribution or marketing approach.
Monster is returning at a time when the report says nearly half of adults are seeking more protein in their diets, while new protein products are entering the market. Food Dive cites that figure as context but does not identify its underlying survey, date range or methodology in the supplied material, so it should not be read as a current measurement with a specified baseline.
Monster has also presented innovation as part of its growth strategy. On the company’s most recent earnings call, according to Food Dive, Gehring described new products as a way to attract consumers. He said the company’s latest household-panel cut showed it was bringing in consumers at twice the rate of the category. That is an attributed company claim; the report does not provide the panel’s methods or figures for independent review.
“In 2027, we are continuing to focus on the consumer, going deeper on the occasions where energy plays a role for them, and you see that reflected in our latest innovation plan.”
— Jordi Gayola, CMO of the Americas for Monster Energy
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Launch Details Still Awaited
Food Dive reports a planned 2027 rollout beginning in January, but the available information does not give a specific on-sale date, launch markets, retail availability or price. It is also unclear whether every listed flavor and product will be available at the same time or nationwide.
The report does not include a full nutrition label, serving size, ingredient list or details of the protein source. The stated amounts of protein, caffeine, sugar and prebiotic fiber are reported product specifications, but consumers will need the packaging to assess the complete nutrition and ingredient information. No sales targets, expected volumes or company projections for Monster + Protein are provided.
canned protein shakes chocolate vanilla
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January Rollout and Retail Details
The next stated milestone is the start of Monster’s 2027 innovation rollout in January. More information on the shake’s availability, price, packaging and full nutrition facts may emerge as the launch approaches, but the source report does not give dates for those announcements.
Retail placement and consumer response will help show whether Monster + Protein can gain traction alongside other canned protein drinks. For now, the confirmed development is a planned product launch and its reported specifications; the company’s eventual distribution and commercial performance remain unknown.
protein drinks with prebiotic fiber
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Key Questions
What is Monster + Protein?
It is a planned canned protein shake from Monster Beverage, reported in chocolate and vanilla flavors.
How much protein and caffeine will it have?
Food Dive reports 30 grams of protein and 160 milligrams of caffeine per can. The report says the caffeine amount is the same as in a standard can of Monster.
When is Monster + Protein expected to launch?
Monster’s 2027 innovation rollout is reported to begin in January 2027. A specific date or market-by-market schedule for the shake has not been reported.
Has Monster sold protein shakes before?
Yes. Food Dive says Monster launched Muscle Monster in 2014 and discontinued it in 2017. The reason for that product’s discontinuation was not provided.
What are the shake’s price and full ingredients?
The source report does not provide a price, complete ingredient list or full nutrition label. It reports 2 grams of sugar and 6 grams of prebiotic fiber, but shoppers will need product packaging for the complete details.
Source: rss
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